torsdag 2. desember 2010

Frothing Growth

Harald Berglihn, Dagens Næringsliv, Photo: Tomm W. Christiansen
It started with two enthusiatic homebrewers.
Now Nøgne Ø – The Uncompromising Brewery is a “gazelle” business for the third time. Their growth continues in percentages much higher than their strongest beers.


Looking up in Norway
Nøgne Ø has so far had more success internationally than in Norway, with beer export to a long list of European countries as well as to the USA, Japan, Canada, Australia and New Zealand. But this year the Norwegian market has also taken off, with help from good reviews for their beer in Norwegian newspapers. Last week they received a 7 from Dagbladet, on a 1 to 6 scale, for their strong Christmas beer God Jul. Last year Nøgne Ø produced approximately 280,000 liters. This year it will be over 400,000 liters, a growth of nearly 50 percent.
Source and link:

Our explanation
The Norwegian business newspaper Dagens Næringsliv chooses business in all parts of the country to be named “gazelle” businesses. It means essentially that a company is continually growing and profitable year after year.
In a country where all alcohol advertising and promotion is illegal it is important for Nøgne Ø to get attention in the press, who is allowed to write about alcohol and alcohol producers.

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